Have clear objectives as to what your business wants to achieve from the website

Before you start your website you should think about how you are going to market it after.

You should be able to update your website, and have a communication strategy with your visitors.

Content and structure is key to SEO performance, a clear strategy needs to be established to improve performance.

What role will social media play with your website and is your website set up to engage it effectively?

Is the site being integrated with other digital platforms like email marketing or blogging in line with your digital strategy.

More people are browsing the internet on mobile than desktop now. So can visitors navigate your site easily on a phone or tablet?

Your website should be easy to edit and update to keep your content up to date and reduce call out costs.